The PHD Philosophy & Practice Principles

At PHD Weight Loss, you are an individual traveling down your unique path to wellness. You are seeking optimal health, performance, and longevity through increased awareness, behavior modifications and dietary changes. Our unique weight loss approach created by our founder, Doctorate and Registered Dietitian, Ashley Lucas, is built upon evidence-based principles, a commitment to excellence and a premier reputation. Unlike many others in the field, we do not agree with all of the existing dietary conventional wisdom; we do not feel bound by the current dietary guidelines or common weight loss techniques as the majority are not based on the rigorous science that such recommendations necessitate.

Our unique approach provides a customized method to efficient and successful long-term weight loss with lifelong follow-through, to help guide and support you to the achievement of your ultimate health goals.  We understand that change can be a challenging journey, but an exciting one that we will help you navigate!


Our Team’s Practice Principles

Our team will help guide you along this journey of life change.  We are compassionate, encouraging, have experienced our own journeys of health improvement, and are expertly trained in the PHD Weight Loss Approach.  We are certified PHD consultants, health coaches, nutritionists, registered dietitians, and passionate advocates for living the best life possible.  Our team practices by three primary principles:  Authenticity, Integrity and Respect.


Our team is honest and sincere.  We proceed in directions of what we know will work for you and what it will take for you to create a whole body transformation.


We stand for you, always providing services of utmost value and worth, nothing less.


We admire you and your decision to change your life.  We respect you, your unique needs and your life values.

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